Objective: This research was carried out with the aim of finding out the influence of financial literacy on financial behavior, to find out the influence of a hedonistic lifestyle on financial behavior, and to find out the influence of financial self-efficacy on financial behavior. Method: This research method uses quantitative, data collection is carried out by distributing questionnaires via Google Form, and the sampling technique used is purposive sampling. Result: The results of this research show that there is a significant influence between Financial Literacy and Financial Behavior, there is a significant influence between the Hedonistic Lifestyle and Financial Behavior, and there is a significant influence between Financial Self-Efficacy and Financial Behavior. Novelty: This study highlights the combined impact of financial literacy, hedonistic lifestyle, and financial self-efficacy on financial behavior.
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