<![CDATA[Currently, many business actors do not have access to information technology, especially digital media because they do not understand the importance and benefits of digital marketing technology. The purpose of this study is to show how important digital marketing strategies are for business people. The research method uses qualitative and kasyaraa.co approaches in Badung Regency as the object of research. Data sources are taken from documentation, observations and interviews. The digital marketing strategy carried out by kasyaraa.co includes several stages, namely the planning stage, the implementation stage and the supervision stage. Kasyaraa.co create an ascending Instagram feed, hold giveaways and discounts for followers. Insights analysis is used to monitor the development of Instagram content. The increase in product sales from kasyaraa.co is a positive result of implementing digital marketing.]]>
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