Persentase Usaha E-Commerce Menurut Provinsi dan Model Penjualan Tahun 2018

Suri Swedish
Butarbutar, Ruth Chaterina
Mutimmah Azzahra
Kireina Putri
Marpaung, Tasya Juliana
Syti Sarah Maesaroh

Jurnal Publikasi Ekonomi dan Akuntansi
Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)

The e-commerce ecosystem has rapidly evolved with various sales models, including sellers, resellers, and dropshippers. This study analyzes the percentage of e-commerce businesses based on sales models in 2018 using secondary data from industry reports. The findings indicate that the seller model dominated, followed by resellers, who played a significant role in product distribution. Meanwhile, the dropshipper model continued to grow due to its operational flexibility. These insights provide a better understanding of e- commerce trends and their implications for business strategies and industry policies moving forward.