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Persentase Usaha E-Commerce Menurut Provinsi dan Model Penjualan Tahun 2018 Suri Swedish; Butarbutar, Ruth Chaterina; Mutimmah Azzahra; Kireina Putri; Marpaung, Tasya Juliana; Syti Sarah Maesaroh
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4199

Abstract

The e-commerce ecosystem has rapidly evolved with various sales models, including sellers, resellers, and dropshippers. This study analyzes the percentage of e-commerce businesses based on sales models in 2018 using secondary data from industry reports. The findings indicate that the seller model dominated, followed by resellers, who played a significant role in product distribution. Meanwhile, the dropshipper model continued to grow due to its operational flexibility. These insights provide a better understanding of e- commerce trends and their implications for business strategies and industry policies moving forward.