EFFORTS TO REACH A WIDER MARKET OF SMEs THROUGH DIGITAL MARKETING WITH ATTRACTIVE BRANDING PACKAGING METHODS IN TUJUNGSARI VILLAGE

M. Danny Kurniawan (Program Studi Ekonomi Syariah, Universitas Muhammadiyah Pekajangan Pekalongan)
Ilham Naufal Ramadhan (Program Studi Ekonomi Syariah, Universitas Muhammadiyah Pekajangan Pekalongan)
Amat Sukani (Prodi Informatika, Universitas Muhammadiyah Pekajangan Pekalongan)
Rozikin (Program Studi Ekonomi Syariah, Universitas Muhammadiyah Pekajangan)
Nurul Khasanah (Prodi Akuntansi, Universitas Muhammadiyah Pekajangan Pekalongan)
Miftachul Azzahra (Prodi Akuntansi, Universitas Muhammadiyah Pekajangan Pekalongan)
Khoirul Fatah (Prodi Akuntansi, Universitas Muhammadiyah Pekajangan Pekalongan)
Nur Kholidah (Program Studi Ekonomi Syariah, Universitas Muhammadiyah Pekajangan Pekalongan)

Khidmatan
Vol 3 No 1 (2023): Khidmatan

This community service aims to increase economic value as well as reach the MSMEs market through digital marketing in Tunjungsari Village, Siwalan District, Pekalongan. This community service uses explanation, discussion and practice methods. The explanation method is carried out by conveying material related to digital marketing directly to MSMEs actors. Discussion method, interaction between two or more people who discuss basic knowledge. This method is to facilitate MSMEs players who want to ask questions about material they don't understand. The practical method of applying it is by applying the knowledge that is already owned, namely by using tiktok marketing media as a means of product marketing. The results of this community service show that efforts to increase economic value and reach a wider market for MSMEs through digital marketing in Tunjungsari Village are focused on 5 things, namely helping problems, the importance of branding and business legality, product packaging, catalogs and attractive advertisements.