Journal of Social Science
Vol. 4 No. 3 (2023): Journal of Social Science

Contextual Market Basket Analysis during Covid-19

Gisela Christy Mooy (BINUS Graduate Program Master of Computer Science Bina Nusantara University Jakarta)
Sani M Isa (BINUS Graduate Program Master of Computer Science Bina Nusantara University Jakarta)

Article Info

Publish Date
25 May 2023

Abstract

One form of Data Mining application to analyze Market Basket Analysis. Market Basket Analysis helps identify buying patterns formed from concurrent transactions. One of the problems with Market Basket Analysis is that customer needs vary according to season and time of day, especially during this covid-19 season. For this purpose, by using the Artificial Neural Network (ANN) Approach that is connected to Market Basket Analysis, it can analyze and compare purchasing patterns and can identify rules that were formed before and after covid-19; several rule changes were found due to changes in people's behavior patterns.

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Syntax Corporation Indonesia

Subject

Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, ...