Journal of Social Science
Vol. 5 No. 2 (2024): Journal of Social Science

RETRACTED : The Influence of Website Quality, Price Perception and Sales Promotion on Shopee Consumer Satisfaction in South Jakarta

Choirunisya Putri Fauzi (Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Nasional)
Elwisam Elwisam (Faculty of Economics and Business, Universitas Nasional, Jakarta)
Kumba Digdowiseiso (Management Study Program, Faculty of Economics and Business, National University Jakarta)

Article Info

Publish Date
13 Feb 2024

Abstract

This research aims to analyze how big the influence of variable website quality, price perception and sales promotion is towards consumer satisfaction of Shopee in South Jakarta. The research of using primary data obtained from the deployment of as many as 100 people questionnaire the Consumer Agency's logistics Feats Rides with multiple linear regression Methods are processed using the software SPSS version 23.0. The results showed that the quality of the website, the perception of price and sales promotion simultaneously had a positive and significant effect on customer satisfaction.

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Syntax Corporation Indonesia

Subject

Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, ...