Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Vol. 2 No. 1 (2025): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)

The Role of Social Media in Increasing Sales on E-Commerce Platforms

Titi Wideratna (STMIK Mardira Indonesia, Bandung)
Dimas Nurdiansyah (STMIK Mardira Indonesia, Bandung)
M.Rakha Mughits (STMIK Mardira Indonesia, Bandung)
Rafa Fitria Hidayat (STMIK Mardira Indonesia, Bandung)
Zahrani Zanna Manap (STMIK Mardira Indonesia, Bandung)
Wulan Tri Fatonah (STMIK Mardira Indonesia, Bandung)
Rigi Ibrahim (STMIK Mardira Indonesia, Bandung)
Megan Dani Dinaharja (STMIK Mardira Indonesia, Bandung)
Siti Nur Syaidah (STMIK Mardira Indonesia, Bandung)
Bunga Ameli Putri (STMIK Mardira Indonesia, Bandung)



Article Info

Publish Date
31 Oct 2025

Abstract

This community service initiative seeks to improve the community's understanding and proficiency in using digital technology, specifically in online marketing through e-commerce and the Shopee Affiliate network.  The seminar is intended to address the persistently poor digital literacy among micro-entrepreneurs and the general populace in effectively utilizing e-commerce platforms.  Participants gain foundational knowledge of e-commerce principles, digital marketing tactics, and the procedural steps necessary to engage and generate revenue through the Shopee Affiliate program via outreach and practical sessions.  The implementation methods include interactive lectures, group discussions, and practical exercises using digital devices.  The activity's results indicate a substantial enhancement in participants' understanding of e-commerce and affiliate marketing, along with a renewed impetus to investigate online business prospects.  This effort aims to enhance the community's economic independence and competitiveness in the digital age.

Copyrights © 2025






Journal Info

Abbrev

jpmbistek

Publisher

Subject

Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Environmental Science Other

Description

The Journal of Community Service in Business and Science and Technology (JPMBISTEK) focuses primarily on the presentation and development of science and technology implemented in a community context. This journal aims to promote innovation and best practices in community service, particularly those ...