<![CDATA[The purpose of the study: This research aims to analyze the interest of management students in participating in the MBKM (Merdeka Belajar Kampus Merdeka) program and to identify the factors influencing their interest. Design/Method/Approach:x This study employs a qualitative research methodology with a phenomenological approach to explore the factors that drive management students' interest in the MBKM program. Research Findings: The study reveals a positive response among UNP Kediri management students toward the MBKM program, as evidenced by their enthusiasm, knowledge acquisition, and active participation. Key factors influencing this interest include: Driving Factors:Internal Factors: The desire for course credit recognition and financial assistance provided by some MBKM programs. External Factors: The opportunity to gain work experience. Constraint Factors: Internal Factors: Students' personal responsibilities outside their academic commitments and a lack of confidence due to inadequate resources and setbacks experienced by previous participants. External Factors: Limited access to information, particularly regarding registration deadlines. Theoretical/Originality contribution: This study contributes to the understanding of factors influencing student interest in the MBKM program, providing a framework for analyzing similar educational initiatives. Practitioner/Policy Implications: : The findings can guide the MBKM coordinator team at the UNP Kediri Management Study Program in delivering clear and efficient communication tailored to students' needs. Research limitations: The study's scope is constrained by a limited timeframe and a small number of informants. Research limitations: limited time span and informants]]>
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