KIC
Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business

Analysis of Convenience, Service Features and Risk in the Decision to Use the Generation Z ShopeePay Payment System in the Wates District Area

Nuzila, Melinda Ifa (Unknown)
Rantanto, Sigit (Unknown)



Article Info

Publish Date
01 Jul 2025

Abstract

Research aim : Aims to explore and analyse the convenience, service features, and risks of Generation Z in Wates District towards using ShopeePay as a payment method. Ease and service features can access risks of using ShopeePay is a digital payment tool that can facilitate transactions. Design/Methode/Approach : The research can use a quantitative causality approach. Processing with nonprobability sampling method with accidental technique, and distributing questionnaires to 40 respondents, using goggle form in the Wates District area. Research Finding : This finding shows that Generation Z in Wates District tends to prefer the ShopeePay application as a payment that can be used easily. The availability of simple navigation features makes the payment process fast. Risks in the use of ShopeePay among Generation Z such as not realizing the importance of maintaining personal information. Theoretical contribution/Originality : The theoretical contribution of this analysis can provide new insights in understanding the factors that influence Generation Z's use of ShopeePay. Practitionel/Policy implication : Meanwhile, the practical implications can help financial managers and other stakeholders in formulating more effective strategies to meet the needs of Generation Z in district Wates. Research limitation : However, this study has some limitations that need to be considered. The sample used was limited to Generation Z in Wates Sub-district, so the results may not be generalizable to a wider population. This study relied on data collected through questionnaires, which could be affected by respondent bias and limitations in their understanding of the questions asked

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Journal Info
KIC

Abbrev

kilisuci

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims ...