Jurnal Ekonomi dan Industri
Vol 26 No 1 (2025): Jurnal Ekonomi dan Industri

PENGARUH PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI ALFAMART JATIMAKMUR PONDOK GEDE BEKASI

Margareta Jun (Program Studi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana)
Arief Syah Safrianto (Universitas Krisnadwipayana)

Article Info

Publish Date
28 Apr 2025

Abstract

The purpose of this study is to analyze the influence of promotion and location on purchasing decisions at Alfamart Jatimakmur Pondok Gede Bekasi. This study uses a quantitative approach. The population in this study were customers of Alfamart Jatimakmur Pondok Gede Bekasi. The analysis method uses multiple and simple linear regression. The results of the study show that both simple and joint promotion and location have a positive and significant influence on purchasing decisions at Alfamart Jatimakmur Pondok Gede Bekasi.

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...