Jurnal Ekonomi dan Industri
Vol 25 No 2 (2024): Jurnal Ekonomi dan Industri

PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN KONTER RIDHO CELL KOTA BEKASI

Widya Puspita Sari (Prodi Manajemen Fakultas Ekonomi, Universitas Krisnadwipayana)
Arry Dwi Syahputra (Universitas Krisnadwipayana)

Article Info

Publish Date
26 Apr 2025

Abstract

This research aims to analyze the influence of service quality and price on customer satisfaction at the Bekasi City Ridho Cell counter. The population of this research is Ridho Cell counter customers in Bekasi City. The research was carried out by distributing questionnaires to Ridho Cell counter customers in Bekasi City. The data analysis method uses simultaneous and partially linear regression analysis. The results of this research show that simultaneous and partially service quality and price have a positive and significant effect on customer satisfaction at the Bekasi City Ridho Cell counter.

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...