Articles
<![CDATA[PENGARUH PEMASARAN DIGITAL DAN HARGA TERHADAP KEPUASAN PELANGGAN PT. LEAPFROG INDONESIA ]]>
<![CDATA[Arry Dwi Syahputra]]>;
<![CDATA[Agustina Hutagalung]]>
<![CDATA[ Jurnal Ekonomi dan Industri Vol 25 No 3 (2024): Jurnal Ekonomi dan Industri ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jei.v25i3.132
<![CDATA[The analyze the influence of digital marketing and price on customer satisfaction at PT. Leapfrog Indonesia. This research is included in the category of causal associative research using a quantitative approach. The population in this research is all customers who buy products PT. Leapfrog Indonesia, the sampling technique uses incidental sampling technique. The analytical method uses simultaneous and partially linear regression analysis. The results showed that in simultaneous or partially ways the digital marketing and price have a positive and significant on customer satisfaction at PT. Leapfrog Indonesia.]]>
<![CDATA[PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN KONTER RIDHO CELL KOTA BEKASI ]]>
<![CDATA[Widya Puspita Sari]]>;
<![CDATA[Arry Dwi Syahputra]]>
<![CDATA[ Jurnal Ekonomi dan Industri Vol 25 No 2 (2024): Jurnal Ekonomi dan Industri ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jei.v25i2.206
<![CDATA[This research aims to analyze the influence of service quality and price on customer satisfaction at the Bekasi City Ridho Cell counter. The population of this research is Ridho Cell counter customers in Bekasi City. The research was carried out by distributing questionnaires to Ridho Cell counter customers in Bekasi City. The data analysis method uses simultaneous and partially linear regression analysis. The results of this research show that simultaneous and partially service quality and price have a positive and significant effect on customer satisfaction at the Bekasi City Ridho Cell counter.]]>
<![CDATA[PENGARUH KOMPENSASI DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN BURGER KING STORE AREA BK86 ]]>
<![CDATA[Rafiq Ramadhan]]>;
<![CDATA[Arry Dwi Syahputra]]>
<![CDATA[ Jurnal Ekonomi dan Industri Vol 24 No 2 (2023): Jurnal Ekonomi dan Industri ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jei.v24i2.490
<![CDATA[To determine the effect of compensation and work culture on employee performance at Burger King Store area BK 86. This research is included in the category of causal associative research using a quantitative approach. The research was conducted by distributing questionnaires to respondents and all of them were employees at Burger King Store Pondok Bambu and Burger King Store Lagoon Avenue, the research method used multiple and simple linear regression analysis. The results of the study stated that compensation and work culture in multiple and simple ways had a positive effect on the performance of Burger King Store employees in the BK 86 area.]]>
<![CDATA[PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP LOYALITAS MELALUI KEPUASAN NASABAH PERUM PEGADAIAN CABANG BEKASI TIMUR ]]>
<![CDATA[Arry Dwi Syahputra]]>
<![CDATA[ Jurnal Ekonomi dan Industri Vol 21 No 2 (2020): Jurnal Ekonomi dan Industri ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jei.v21i2.615
<![CDATA[This study aims to analyze the effect of service quality and brand image on customer loyalty through customer satisfaction at Perum Pegadaian Timur Bekasi Branch. The study was conducted at Perum Pegadaian Timur Bekasi Branch. Sampling of research using probability sampling and simple random sampling methods. Data analysis uses path analysis. Based on data analysis, it is known that partially each of the independent variables is service quality, brand image and customer satisfaction has an influence on customer loyalty at Perum Pegadaian, East Bekasi Branch. Then the results of the analysis of customer satisfaction variables as intervening variables can be proved perfectly that customer satisfaction variables indirectly influence the service quality variable on customer loyalty and brand image variables on customer loyalty. This statement can be proven by the magnitude of the indirect effect (service quality on customer loyalty and brand image on customer loyalty) through customer satisfaction identified as an intervening variable.]]>
<![CDATA[PENGARUH DAYA TARIK IKLAN DAN POTONGAN HARGA TERHADAP PEMBELIAN IMPULSIF TIKTOK SHOP DI FAKULTAS EKONOMI UNIVERSITAS KRISNADWIPAYANA ]]>
<![CDATA[Alya Febi Triwinarti]]>;
<![CDATA[Arry Dwi Syahputra]]>
<![CDATA[ Jurnal Ekonomi dan Industri Vol 26 No 2 (2025): Jurnal Ekonomi dan Industri ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jei.v26i2.617
<![CDATA[This study aims to determine the effect of advertising appeal and discounts on impulsive purchases at TikTok Shop at the Faculty of Economics, Krisnadwipayana University. This research is included in the category of associative research using a quantitative approach. The population of this study were users of Tiktok Shop, Faculty of Economics, Krisnadwipayana University. The sampling technique in this study was carried out using the accidental sampling method. Analyzed using simultaneously and partially linear regression methods. The results of the study indicate that simultaneously and partially the appeal of advertising and discounts have a positive and significant effect on impulsive purchases of Tiktok Shop, Faculty of Economics, Krisnadwipayana University.]]>
<![CDATA[Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Pelanggan Produk Somethinc E-Commerce Tiktok Shop ]]>
<![CDATA[Moza Ananta]]>;
<![CDATA[Arry Dwi Syahputra]]>
<![CDATA[ Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 2 (2025): Jurnal Manajemen Bisnis Krisnadwipayana ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jmbk.v13i2.443
<![CDATA[Purpose to analyze the effect of price and product quality on purchase decision for product Somethinc at E-Commerce Tiktok Shop. This research is included in the category of causal associative research using a quantitative approach. The population of this study were buyers of Somethinc products at the E-Commerce Tiktok Shop. The sampling technique used incidental sampling technique. The analytical method uses simultaneous and partially linear regression analysis. The results of the research show that in simultaneous and partially ways price and product quality have a positive and significant effect on the purchase decision for product Somethinc at E-Commerce Tiktok Shop]]>
<![CDATA[PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP MINAT BELI PELANGGAN PT.GAJAH TUNGGAL, TBK ]]>
<![CDATA[Nurhikmah]]>;
<![CDATA[Arry Dwi Syahputra]]>
<![CDATA[ Jurnal Manajemen Bisnis Krisnadwipayana Vol 12 No 1 (2024): Jurnal Manajemen Bisnis Krisnadwipayana ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Universitas Krisnadwipayana ]]>
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<![CDATA[To determine the influence of service quality and price on interest in purchasing customer PT. Gajah Tunggal, Tbk. The research method uses qualitative and quantitative descriptive analysis. The population in this study were customer PT. Gajah Tunggal, Tbk. in Bekasi City. Based on the guidelines for determining the number of samples according to Roscoe. The analytical method used is simultaneous and partially linear regression. Result the of service quality and price have a positive and significant effect on interest in purchasing customer PT. Gajah Tunggal, Tbk, both simultaneous and partially.]]>
<![CDATA[PENGARUH MOTIVASI DAN PELATIHAN TERHADAP KINERJA KARYAWAN PT BANK CENTRAL ASIA, TBK KCU MATRAMAN JAKARTA ]]>
<![CDATA[Agus MD Simamora]]>;
<![CDATA[Arry Dwi Syahputra]]>
<![CDATA[ Jurnal Manajemen Bisnis Krisnadwipayana Vol 11 No 1 (2023): Jurnal Manajemen Bisnis Krisnadwipayana ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Universitas Krisnadwipayana ]]>
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<![CDATA[The purpose to determine the effect of motivation and training on employee performance PT. Bank Central Asia, Tbk KCU Matraman Jakarta. This research is included in the category of causal associative research using a quantitative approach. The research population amounted to 68 people, the sampling technique used a saturated sample, all members of the population were used as samples totaling 68 employees of PT. Bank Central Asia, Tbk KCU Matraman Jakarta. The research method uses partially and simultaneous linear regression analysis. The results of the study indicate that in partially or simultaneous ways, motivation and training have a positive and significant effect on the performance of employees of PT. Bank Central Asia, Tbk KCU Matraman Jakarta]]>
<![CDATA[PENGARUH DARI MULUT KE MULUT DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN PT. TOKOPEDIA TOWER JAKARTA ]]>
<![CDATA[Zaenal Arifin]]>;
<![CDATA[Arry Dwi Syahputra]]>
<![CDATA[ Jurnal Manajemen Bisnis Krisnadwipayana Vol 11 No 2 (2023): Jurnal Manajemen Bisnis Krisnadwipayana ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Universitas Krisnadwipayana ]]>
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<![CDATA[This research was conducted with the aim of knowing the effect of Word Of Mouth and Product Quality on Purchase Decisions at the Tokopedia Online Media Shop at PT. Tokopedia Tower Jakarta, South Jakarta. The sampling technique used is a random sampling system. The data used is primary data by distributing questionnaires to consumers of PT. Tokopedia Tower Jakarta as a respondent. The data analysis technique used is descriptive analysis, multiple linear regression analysis, coefficient of determination analysis, and correlation coefficient analysis. The results showed that: 1) The wordof mouth variable has a positive and significant influence in improving purchasing decisions, 2) The product quality variable has a positive and significant influence in improving purchase decisions, 3) The word of mouth and product quality variables have a positive and significant influence in improving purchase decisions.]]>
<![CDATA[PENGARUH KOMPETENSI DAN MOTIVASI TERTHADAP PRODUKTIVITAS KERJA KARYAWAN LOTTE SHOPPING INDONESIA PASAR REBO ]]>
<![CDATA[Bella Astalia]]>;
<![CDATA[Arry Dwi Syahputra]]>
<![CDATA[ Jurnal Manajemen Bisnis Krisnadwipayana Vol 10 No 2 (2022): Jurnal Manajemen Bisnis Krisnadwipayana ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Universitas Krisnadwipayana ]]>
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<![CDATA[This study aims to analyze the effect of competence and work motivation on the work productivity employees of PT Lotte Shopping Indonesia Pasar Rebo. This study uses a quantitative approach. The population in this study were employees of Lotte Shopping Indonesia Pasar Rebo. The sampling technique used is simple random sampling. The data collection technique used a questionnaire that had been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression test and simple regression test. The results of this study indicate that simultaneously and partially competence and work motivation have a positive and significant influence on the work productivity employees of PT Lotte Shopping Indonesia Pasar Rebo.]]>
