Jurnal Ekonomi dan Industri
Vol 25 No 2 (2024): Jurnal Ekonomi dan Industri

LOYALITAS KONSUMEN TEPUNG MATA BERAS DIPENGARUHI OLEH KUALITAS LAYANAN MELALUI KEPUASAN KONSUMEN PT. LANDAS NIMPUNA JAKARTA SELATAN

Muhammad Malik Ibrahim Aziz (Prodi Manajemen Fakultas Ekonomi, Universitas Krisnadwipayana)
Edy Sanusi Silitonga (Universitas Krisnadwipayana)

Article Info

Publish Date
26 Apr 2025

Abstract

The purpose of the research is to analyze consumer loyalty which is influenced by service quality through consumer satisfaction with rice flour products of PT. Landas Nimpuna Jakarta Selatan. This research method uses quantitative methods through distributing questionnaires. This study was using the census method. The analysis method uses path analysis. The research results found that: there is an influence of service quality on consumer loyalty, there is an influence of consumer satisfaction on consumer loyalty, there is an influence of service quality on consumer satisfaction, and there is an influence of service quality on consumer loyalty through consumer satisfaction with rice flour products of PT. Landas Nimpuna Jakarta Selatan.

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...