Jurnal Ekonomi dan Industri
Vol 24 No 1 (2023): Jurnal Ekonomi dan Industri

PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PT. ADIRA DINAMIKA MULTI FINANCE Tbk. CABANG PONDOK GEDE

Nira Marlianda Sentosa (Program Studi Manajemen FE Universitas Krisnadwipayana)
M. Kausar Maulana (Universitas Krisnadwipayana)

Article Info

Publish Date
13 Apr 2023

Abstract

The purpose of the research service quality and customer satisfaction on customer loyalty at PT. Adira Dinamika Multi Finance Tbk Pondok Gede Branch. In this study used 114 sample respondents. Data analysis method used with simultaneous and partial linear regression analysis techniques and simple linear regression. The results of the study concluded that there is a significant influence of service quality and customer satisfaction on customer loyalty at PT. Adira Dinamika Multi Finance Tbk, either simultaneous or partial.

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...