Jurnal Ekonomi dan Industri
Vol 23 No 2 (2022): Jurnal Ekonomi dan Industri

PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN CV. PONDOK LEBAH WILAYAH JABODETABEK

Eko Saputro (Program Studi Manajemen FE Universitas Krisnadwipayana)
Arief Syah Safrianto (Universitas Krisnadwipayana)

Article Info

Publish Date
12 Aug 2022

Abstract

The analyze the effect of service quality and product quality on consumer satisfaction CV. Pondok Lebah Wilayah Jabodetabek. This research is included in the category of causal associative research using a quantitative approach. The research population is all consumers of CV. Pondok Lebah Wilayah Jabodetabek. The sampling technique used was purposive sampling. The research method using simultaneous and partially linear regression analysis. The results of the study show that both service quality and product quality have a positive and significant effect on consumer satisfaction of CV. Pondok Lebah Wilayah Jabodetabek.

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...