Jurnal Ekonomi dan Industri
Vol 22 No 2 (2021): Jurnal Ekonomi dan Industri

PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP MINAT BELI ULANG PELANGGAN PT SAKYO PUTRA PRATAMA

Dwi Anggraeni (Program Studi Manajemen FE Universitas Krisnadwipayana)
Amanda Setiorini (Program Studi Manajemen FE Universitas Krisnadwipayana)

Article Info

Publish Date
12 Aug 2021

Abstract

This study aims to identify the effect of service quality and price on the repurchase of merchandise at PT Sakyo Putra Pratama, using quantitative descriptive research. The analytical method used is multiple linear regression analysis. The results showed that service quality and price simultaneously have a positive and direct impact to repurchasing the merchandise. The calculation of the correlation coefficient and determination coefficient indicate that there is a very close level of relationship between the variabels of service quality and price towards repurchasing at PT Sakyo Putra Pratama.

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...