Jurnal Ekonomi dan Industri
Vol 21 No 3 (2020): Jurnal Ekonomi dan Industri

DAMPAK KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN HYPERMART BENCOOLEN MALL BENGKULU

Reni Putriani (Program Studi Manajemen FE Universitas Krisnadwipayana)
Donny Dharmawan (Prodi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana)

Article Info

Publish Date
10 Dec 2020

Abstract

The purpose of this study was to analyze the impact of service quality and product quality on customer satisfaction Hypermart Bencoolen Mall Bengkulu. The data used are primary data obtained through filling out a questionnaire with a Likert scale. The sample selection method used is purposive sampling. The results of this study indicate that service quality and product quality have a positive and significant effect on customer satisfaction of PT. Hypermart Bencoolen Mall Bengkulu.

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...