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All Journal Jurnal Ekonomi dan Industri
Donny Dharmawan
Prodi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PROMOSI DARI MULUT KE MULUT DAN KEPUASAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT DI KOTA BEKASI Chandra Dewi Pitaloka; Donny Dharmawan
Jurnal Ekonomi dan Industri Vol 25 No 1 (2024): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v25i1.213

Abstract

The analyze the influence of word of mouth and customer satisfaction on the purchase decision of Honda Beat motorcycles in Bekasi City. The method of this research approach is a quantitative method with associative type. The population in this study is people in Bekasi City who already own or had ridden motorcycle with the Honda Beat Brand. Data collection with survey techniques through questionnaires, sampling techniques applying purposive sampling. The analysis method uses multiple and simple linear regression. The results of the research show that both multiple and simple word of mouth promotions and customer satisfaction have a positive and significant effect on purchasing decisions for Honda Beat motorbikes in Bekasi City.
PENGARUH MOTIVASI DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PT. UNITED TRACTORS, TBK CABANG JAKARTA CAKUNG Angga Eka Prastyo; Donny Dharmawan
Jurnal Ekonomi dan Industri Vol 24 No 3 (2023): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v24i3.501

Abstract

This research aims to analyze the influence of "The Influence of Motivation and Organizational Culture on Employee Job Satisfaction at PT. United Tractors, Tbk Jakarta Cakung Branch. This research is included in the category of causal associative research using a quantitative approach. The research method used simultaneous linear regression analysis. Based on the results of data analysis simultaneously there is a significant influence of motivation and organizational culture on PT employee job satisfaction. United Tractors, Tbk Jakarta Cakung Branch
PENGARUH KEPUASAN KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT PIZZA HUT CABANG JATIWARINGIN HANKAM Nila Dewi Aschari; Donny Dharmawan
Jurnal Ekonomi dan Industri Vol 23 No 1 (2022): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v23i1.514

Abstract

This study aims to analyze the effect of job satisfaction and work motivation on employee performance PT. Pizza Hut cabang Jatiwaringin Hankam. The research method used in this study is the causal association method and uses a quantitative approach. The population in this study were employees of PT. Pizza Hut Jatiwaringin Branch. Using a saturated sample is a sampling technique, where all members of the population are sampled. The method of analysis used simultaneous linear regression. Job satisfaction and motivation simultaneously have a significant effect on employee performance.
PENGARUH KOMPENSASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. DWIGUNATAMA RINTIS PRIMA Shella Aprianti Suci; Donny Dharmawan
Jurnal Ekonomi dan Industri Vol 23 No 3 (2022): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v23i3.536

Abstract

Purpose to determine the influence of compensation and work discipline related to employees performance at PT. Dwigunatama Rintis Prima. The data used in this study was from questionnaire with 88 people as respondent. The analysis assumption was tested with multiple linear regression. The result of this study shown that: (1) Compensation positive influence and not significant to the employees performance. (2) Work discipline positive influence and significant to the employees performance. (3) Compensation and work discipline positive influence and significant simultaneously to the employees performance.
DAMPAK KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN HYPERMART BENCOOLEN MALL BENGKULU Reni Putriani; Donny Dharmawan
Jurnal Ekonomi dan Industri Vol 21 No 3 (2020): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v21i3.572

Abstract

The purpose of this study was to analyze the impact of service quality and product quality on customer satisfaction Hypermart Bencoolen Mall Bengkulu. The data used are primary data obtained through filling out a questionnaire with a Likert scale. The sample selection method used is purposive sampling. The results of this study indicate that service quality and product quality have a positive and significant effect on customer satisfaction of PT. Hypermart Bencoolen Mall Bengkulu.
PENGARUH KOMPETENSI DAN MOTIVASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT ASTRA INTERNATIONAL DAIHATSU, TBK CIBUBUR Firman Eksan; Donny Dharmawan
Jurnal Ekonomi dan Industri Vol 21 No 2 (2020): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v21i2.607

Abstract

The purpose of this study was to determine the effect of competence and motivation on employee productivity of PT. Astra International Daihatsu, Tbk Cibubur. The research method uses qualitative and quantitative descriptive analysis, the analysis model used is linear regression both simply and multiple. The study population of all employees of PT. Astra International Daihatsu, Tbk Cibubur, amounting to 57 employees. The sampling technique of this study uses saturated sampling, which is the technique of determining the sample when all members of the population are sampled. Result competence and motivation have a positive and significant effect on the Employee Productivity of PT. Astra International Daihatsu, Tbk Cibubur, both partially and simultaneous.
PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. BANK CENTRAL ASIA TBK KCU MATRAMAN Matheus Alexander Rio; Donny Dharmawan
Jurnal Ekonomi dan Industri Vol 20 No 3 (2019): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v20i3.641

Abstract

This study aims to determine: The effect of work motivation and work discipline on the performance of employees of PT. Bank Central Asia, Tbk KCU Matraman. This research is a causal associative research using a quantitative approach. The subjects of this study were employees at PT. Bank Central Asia, Tbk KCU Matraman as many as 63 employees. Collecting using questionnaires and interviews while data analysis is done using multiple linear regression analysis. The results of the study at a significance level of 5% indicate that: (1) work motivation has a positive and significant effect on the performance of employees of PT. Bank Central Asia, Tbk KCU Matraman, (2) work discipline has a positive and significant effect on the performance of the employees of PT. Bank Central Asia, Tbk kcu Matraman, (3) work motivation and work discipline have a significant effect on the performance of employees of PT. Bank Central Asia, Tbk KCU Matraman.
Co-Authors Angga Eka Prastyo Chandra Dewi Pitaloka Firman Eksan Matheus Alexander Rio Nila Dewi Aschari Reni Putriani Shella Aprianti Suci