Jurnal Ekonomi dan Industri
Vol 21 No 3 (2020): Jurnal Ekonomi dan Industri

PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN COFFEE SHOP SAN9A GALAXY

Kurnia Gandhy (Program Studi Manajemen FE Universitas Krisnadwipayana)
Arief Syah Safrianto (Universitas Krisnadwipayana)

Article Info

Publish Date
10 Dec 2020

Abstract

This study aims to determine the effect of service quality and price on customer satisfaction at the San9a Galaxy coffee shop. The research method used for data collection is through primary data by distributing questionnaires. The results showed that together it is known that the variables of service quality and price have a positive and significant effect on consumer satisfaction of the San9a Galaxy coffee shop. Based on the partial test, both service quality and price variables have a positive and significant effect on consumer satisfaction of the San9a Galaxy coffee shop consumers.

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...