Jurnal Ekonomi dan Industri
Vol 21 No 1 (2020): Jurnal Ekonomi dan Industri

PENGARUH KUALITAS JASA KURIR TERHADAP MINAT BELI KONSUMEN E-COMMERCE

Dani Leonidas Sumarna (Program Studi Logistik Bisnis Politeknik Pos Indonesia)
Aditia Sovia Pramudita (Program Studi Logistik Bisnis Politeknik Pos Indonesia)

Article Info

Publish Date
25 Apr 2020

Abstract

This research was made to determine the relationship between the quality of courier services and buying interest in online transactions. Multivariate statistics are used to answer this problem. The results of this study prove that Logistic Service Quality has a positive influence on buying interest. This shows that the services provided by logistics services have an impact on people's buying interest to shop online.

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...