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Aditia Sovia Pramudita
Program Studi Logistik Bisnis Politeknik Pos Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS JASA KURIR TERHADAP MINAT BELI KONSUMEN E-COMMERCE Dani Leonidas Sumarna; Aditia Sovia Pramudita
Jurnal Ekonomi dan Industri Vol 21 No 1 (2020): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v21i1.605

Abstract

This research was made to determine the relationship between the quality of courier services and buying interest in online transactions. Multivariate statistics are used to answer this problem. The results of this study prove that Logistic Service Quality has a positive influence on buying interest. This shows that the services provided by logistics services have an impact on people's buying interest to shop online.
Co-Authors Dani Leonidas Sumarna