Jurnal Ekonomi dan Industri
Vol 20 No 3 (2019): Jurnal Ekonomi dan Industri

PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PT. ASTRA HONDA MOTOR NAROGONG BEKASI.

Irawan Noor (Program Studi Manajemen FE Universitas Krisnadwipayana)

Article Info

Publish Date
25 Dec 2019

Abstract

The increasing demand for two-wheeled motorized vehicles, is an opportunity that continues to be considered to win the existing market competition. Customer loyalty is the key to winning an automotive competition. This study aims to analyze the effect of service quality and customer satisfaction simultaneously or partially on customer loyalty of PT. Astra Honda Motor Narogong Bekasi. This study involved 84 respondents. The results showed that service quality and customer satisfaction both simultaneously and partially on customer loyalty.

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...