Background: At Muhammadiyah Rodliyah Achid Moga Hospital, approximately 110 postpartum mothers give birth each month; however, only 60% breastfeed their infants, while 40% do not. To date, hospital interventions have been limited to education on breastfeeding techniques and breast care, with no prior education provided regarding oxytocin massage. Objective: This study aimed to determine the difference in breastfeeding behavior among postpartum mothers before and after receiving education on oxytocin massage at Muhammadiyah Rodliyah Achid Moga Hospital. Methods: This quantitative study employed a pre-experimental design with a one-group pretest-posttest approach involving 86 respondents—determined using Slovin's formula from a population of 110 postpartum mothers—selected via accidental sampling. Data were analyzed using the Kolmogorov-Smirnov normality test and the Wilcoxon test. Results: The normality test indicated that the data were not normally distributed (p < 0.05). Following the education, there was an increase in both the mean and minimum scores for breastfeeding behavior. The Wilcoxon test yielded a p-value of 0.001 (p < 0.05), indicating a significant difference in the breastfeeding behavior of postpartum mothers before and after the oxytocin massage education. Conclusion: Oxytocin massage education contributes to improving breastfeeding behavior among postpartum mothers at Muhammadiyah Rodliyah Achid Moga Hospital; however, the pre-experimental design (lacking a control group) means these findings require further confirmation through studies that include a comparison group.
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