<![CDATA[This study aims to identify the influence of product reviews, the tagline "Free Shipping", and time on impulsive purchases among Generation Z when shopping for online fashion in Denpasar City. This research method uses a quantitative approach with a sample of 130 respondents taken through a purposive sampling technique. Data were collected using a questionnaire distributed via Google Form and analyzed using multiple linear regression. The results of the study indicate that product reviews, the tagline "Free Shipping", and time each have a positive and significant influence on impulsive purchases. Simultaneously, these three variables also have a positive and significant influence on impulsive purchases. These findings indicate that a marketing strategy that includes good product reviews, "Free Shipping" offers, and proper management of promotional time can increase impulsive purchases among Generation Z. With the results of the three variables that influence Generation Z in shopping for online fashion impulsively, it is hoped that online fashion sellers can increase good values in product reviews, increase the provision of the tagline "Free Shipping", increase limited discount times in selling products so that Generation Z is more interested and influenced by impulsive purchases in shopping for online fashion.]]>
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