<![CDATA[ABSTRAKJamu merupakan salah satu obat tradisional di Indonesia yang diolah dengan cara pengolahan sederhana berdasarkan pengalaman turun-temurun. Profiling produk jamu merupakan salah satu pendekatan sensori yang dapat menjadi suatu upaya dalam perbaikan daya terima konsumen terhadap produk. Metode yang digunakan merupakan pendekatan sensori terbaru, yaitu metode RATA (Rate-All-that-Apply) yang bersifat objektif kuantitatif. Hasil studi ini menunjukkan bahwa terdapat 13 atribut sensoris yang memiliki intensitas berbeda antara jamu kunyit asam dan sinom.Kata kunci : Jamu, Profiling, RATAABSTRACTJamu is known as a typical Indonesian traditional medicine which is produced by simple processing based on experience over generations. Product profiling to jamu is one of sensory approach that can improve consumer acceptance to product. Sensory evaluation is related to sensory perception. Sensory perception can be influenced by demography factor. Method of this research is the latest knowledge approach. RATA (Rate-All-that-Apply)method is a quantitative methods are objective. The aim of this review is to know the distinguishing attributes of jamu and the influence of demography factors of human in product profiling. This current study suggest that there are 13 perceived sensory attributes with different intensities for distinguishing kunyit asam and sinom.Keywords : Jamu, Profiling, RATA]]>
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