This research focuses on knowing traffic performance on Raja Don Thomas street as well traffic generation and attraction caused by existence of the Roxy maumere shopping centre on the performance of Raja Don Thomas road. the method used this research was qualitative methods using research techniques in the form observation, experimentation,and open interviews. Data presented in the form of numbers/scale, and in the form of opinions or the results of field record. In conducting data analyisis, the writer used a method namely the multiple linear regression equation method. The equation formula as Y= a-b1X1+B2X2 then, the result multiple regression quation double was Y=10,196- 18,92X1+135,9X2. The results obtained based on data analysis was the Fcount value was 0,008
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