International Journal of Cyber and IT Service Management (IJCITSM)
Vol. 5 No. 1 (2025): April

Facing Global Dynamics with Effective Strategy: A Tasted Organizational Change Management Approach

Ronal Aprianto (Universitas Bina Insan)
Chandra Lukita (University Catur Insan Cendekia)
Asep Sutarman (Universitas Muhammadiyah PROF. DR. HAMKA.)
Richard Andre Sunarjo (University of Raharja)
Rifqa Nabila Muti (University of Raharja)
Ellen Dolan (Queensland University)



Article Info

Publish Date
17 Feb 2025

Abstract

In an era of rapid globalization and digital transformation, organizations must adopt adaptive strategies to navigate complex market shifts. This study explores a tested Organizational Change Management (OCM) approach to enhance business resilience and sustainability. Using a quantitative research methodology, we conducted a structured survey involving 200 business executives across various industries to analyze the effectiveness of strategic OCM models. The results indicate that organizations implementing structured OCM frameworks experience a 35% increase in operational efficiency, a 28% improvement in employee adaptability, and a 40% reduction in resistance to change. Our study introduces a novel hybrid model, integrating Kotters Change Model with Agile methodologies, ensuring a balance between structured change and adaptive flexlibility. The findings contribute to existing literature by demonstrating how real time data driven decision making enhances the success rate of organizational transformations. This research provides valuable insights for business leaders and policymakers in aligning corporate strategies with global market dynamics, fostering innovation, and maintaining competitive advantages.

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Journal Info

Abbrev

IJCITSM

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

International Journal of Cyber and Service Management (IJCITSM) is an international peer-reviewed journal that publishes high quality and refereed papers which reports original research and innovative applications in all areas of Computer Science, Informatics, Electronics Engineering, Communication ...