PENGEMBANGAN CITRA DESTINASI WISATA MELALUI INOVASI DIGITAL MENUJU DESA WISATA BERKELANJUTAN

Eka Grana Aristyana Dewi (Primakara University, Indonesia)
Ida Bagus Gede Baskara (Universitas Primakara Denpasar, Indonesia)
Ni Luh Putu Nestri Evayanti (Universitas Primakara Denpasar, Indonesia)
Ni Kadek Rita Astri Asih (Universitas Primakara Denpasar, Indonesia)
I Komang Yoga Gangga Putra (Universitas Primakara Denpasar, Indonesia)
F. Maheswara Jevero Kanoko (Universitas Primakara Denpasar, Indonesia)
I Kadek Pande Dheva Brahmantya Putra (Universitas Primakara Denpasar, Indonesia)
I Putu Agus Tirta Yoga (Universitas Primakara Denpasar, Indonesia)
Kadek Rian Kumaraarta (Universitas Primakara Denpasar, Indonesia)
I Made Ardian Givari (Universitas Primakara Denpasar, Indonesia)
I Gede Prana Yoga (Universitas Primakara Denpasar, Indonesia)
I Gusti Agung Made Suparta Yasa (Universitas Primakara Denpasar, Indonesia)
Nathanael Putrapratama Purnawan (Universitas Primakara Denpasar, Indonesia)
I Made Sutresna (Universitas Primakara Denpasar, Indonesia)

ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat
Vol. 7 No. 2 (2024): (Oktober 2024)

The Student Organization Capacity Building Program (PPK Ormawa) was implemented in Jehem Village due to its significant potential for natural and cultural tourism, which remains relatively unknown to tourists due to limited promotion and digital information access. Although designated as a tourist village, the lack of technological infrastructure and information management poses a primary challenge in attracting visitors. Technological innovation was selected as a solution to enhance the village's image, as digital technology allows tourism information to be more widely accessible to potential visitors and facilitates more efficient management. This program combines observation and interview methods to identify the village's needs and potential, as well as technology diffusion and substitution methods in its activities. Community engagement involved creating a tourism website, conducting social media management training, and establishing a Tourism Awareness Group (Pokdarwis) responsible for managing tourism activities. Outcomes achieved include increased tourist visits and the enhancement of local human resource capacity in utilizing digital technology for tourism promotion. The sustainability of this program is expected to be achieved through ongoing management by Pokdarwis, along with the maintenance of the established digital facilities.