Pelatihan Dunia Usaha Berbasis Teknologi untuk Meningkatkan Daya Saing PT Salam Sejahtera

Tamara Rahma Widowati (Universitas Negeri Malang, Indonesia)
Dian Julianto Wahyudi (Universitas Negeri Malang, Indonesia)
Chintia Dwi Wangsa Kuswardani (Universitas Negeri Malang, Indonesia)
Danang Yugo Pratomo (Universitas Negeri Malang, Indonesia)
Saifuddin Karim (Universitas Negeri Malang, Indonesia)
Yayi Febdia Pradani (Universitas Negeri Malang, Indonesia)
Imam Muhtarom (Universitas Negeri Malang, Indonesia)
Nikmatus Sholikha (Universitas Negeri Malang, Indonesia)

Indonesian Community Journal
Vol 5 No 1 (2025): I-Com: Indonesian Community Journal (Maret 2025)

ABSTRACT In the digital era, adopting technology in business is crucial to enhance competitiveness, especially for SMEs in the tourism sector. PT Salam Sejahtera faces challenges in digital technology adoption, particularly in marketing and operational efficiency. This community service program aims to improve workers’ digital literacy through technology-based training. The methods include material introduction, technology demonstrations, hands-on practice, discussions, and result evaluations. The training equips participants with digital marketing skills, online booking management, and Customer Relationship Management (CRM) implementation. The results indicate an improvement in digital understanding, operational efficiency, and business competitiveness. This training demonstrates that digital transformation enhances business effectiveness and expands market reach. Continuous implementation is expected to support SMEs’ adaptation to digitalization. Keywords: Digitalization; Training; Digital Marketing; Operational Efficiency