The purpose of this study is to find out how junior high school students and teachers in coastal areas view about the use of the Digital Comic-Based Approach (DCBA) to improve their English literacy. Using a qualitative-dominant Research and Development (R&D) methodology and grounded in contextual learning theory, this study investigates the effects of digital comics that are based on local culture and real-life scenarios on students' motivation, engagement, and comprehension in learning English literacy. In-depth interviews, focus group discussions (FGDs), and classroom observations were used to gather data for the study, which was carried out at SMPN Satu Atap 19 Konawe Selatan, a coastal school in Southeast Sulawesi, Indonesia, with few resources and a C accreditation. Strong student involvement, contextual relevance, and the usefulness of DCBA in improving English literacy in a marginalized educational setting are revealed by the findings. Increased motivation, a stronger sense of cultural connection, and improved comprehension of English-language material were reported by both teachers and students. According to the findings, DCBA provides a workable and culturally relevant teaching approach that is appropriate for the development of coastal literacy.
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