<![CDATA[This study aims to explore how the use of Augmented Reality (AR)–based learning media can enhance students’ learning motivation and learning outcomes. Using a qualitative approach, the research examines students’ experiences, perceptions, and responses to the implementation of AR media in the learning process. Data were collected through in-depth interviews, participatory observation, and documentation studies involving secondary school students who used AR-based learning media for one semester. Data analysis was conducted thematically to identify patterns of change in students’ motivation and learning achievement. The findings indicate that AR-based learning media provide more engaging and interactive learning experiences, thereby increasing students’ intrinsic motivation. Furthermore, the use of AR media facilitates a better understanding of concepts, which is reflected in a significant improvement in learning outcomes. This study recommends broader integration of AR media in learning as an innovative strategy to improve the quality of education.]]>
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