Britain International of Humanities and Social Sciences (BIoHS) Journal
Vol 8 No 1 (2026): Britain International of Humanities and Social Sciences, February

Integration of Artificial Intelligence and Performance of Broadcasting Companies in Nigeria

Akintayo, Atinuke Olubukade (Unknown)
Olugbenga Charles Adewale (Unknown)
Msughter Tsenongo (Unknown)
Mobolaji Grace Akintaro (Unknown)

Article Info

Publish Date
28 Jan 2026

Abstract

This conceptual paper examines how Artificial Intelligence (AI) integration influences the operational, audience, and economic performance of broadcasting organizations in Nigeria. Drawing on recent scholarly and industry insights, the paper explores AI-driven tools such as automated editing, audience analytics, and content personalization. Findings suggest that while AI enhances productivity and viewer engagement, adoption remains constrained by financial limitations, return on investment uncertainties, infrastructural deficits, skills gaps, and ethical concerns. The study concludes that sustainable integration requires investment in capacity building, localized AI development, and robust digital policies.

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Journal Info
Britain International of Humanities and Social Sciences (BIoHS) Journal
Website

Abbrev

biohs

Publisher

BIAR Publisher

Subject

Religion Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

Description

BIoHS-Journal is a peer-reviewed journal published in February, June and October by BIAR Publisher. BIoHS Journal welcomes research paper in humanities: language and linguistics, history, literature, performing art, philosophy, religion, visual arts. Social sciences: economic, anthropology, ...