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All Journal Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Britain International of Humanities and Social Sciences (BIoHS) Journal
Olugbenga Charles Adewale
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Religion Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Media Portrayal of Female Celebrities in the Nigerian Press Perpetua Ogechi Aondover; Eric Msughter Aondover; Olugbenga Charles Adewale; Omolara Oluwabusayo Akin-Odukoya; Lawal Umar Maradun
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 11 No 4 (2024): Konfrontasi, December
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v11i4.317

Abstract

The media portrayal of female celebrities in the Nigerian press can be analyzed through several lenses, including representation, stereotyping, and societal expectations. The paper examined media portrayal of female celebrities in the Nigerian press and the postulation of Feminist Theory was employed to interrogate the concept. The paper argues that with the rise of social media, the portrayal of female celebrities has become more direct and personal. Celebrities now have more control over how they present themselves to the public, but they also face more intense scrutiny. Social media platforms can amplify both praise and criticism, sometimes leading to a toxic environment where female celebrities are constantly under the microscope, not only for their careers but also for their personal choices. Nigerian media coverage is often influenced by the country’s strong cultural and religious values. Female celebrities, especially in more conservative parts of the country, may face criticism for behavior that challenges traditional expectations of women. For example, the media may criticize women who dress in a revealing way, engage in public displays of affection, or speak out against societal norms. The portrayal of female celebrities in Nigerian media is complex and multifaceted, balancing between admiration and scrutiny, empowerment and objectification, personal choice and public expectation. The media plays a significant role in shaping public perceptions of female celebrities, both positively and negatively. The paper concludes that many female figures in entertainment, sports, and politics are portrayed as role models, especially when they defy norms and achieve success in male-dominated fields. Women like Genevieve Nnaji, Tiwa Savage, and Chimamanda Ngozi Adichie, for instance, are often celebrated for their professional achievements and contributions to society. This narrative promotes women's empowerment, independence, and leadership.
Integration of Artificial Intelligence and Performance of Broadcasting Companies in Nigeria Akintayo, Atinuke Olubukade; Olugbenga Charles Adewale; Msughter Tsenongo; Mobolaji Grace Akintaro
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 1 (2026): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

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Abstract

This conceptual paper examines how Artificial Intelligence (AI) integration influences the operational, audience, and economic performance of broadcasting organizations in Nigeria. Drawing on recent scholarly and industry insights, the paper explores AI-driven tools such as automated editing, audience analytics, and content personalization. Findings suggest that while AI enhances productivity and viewer engagement, adoption remains constrained by financial limitations, return on investment uncertainties, infrastructural deficits, skills gaps, and ethical concerns. The study concludes that sustainable integration requires investment in capacity building, localized AI development, and robust digital policies.
Exploring the Themes of Greed and Selfishness in Nollywood Movie: Soole Atinuke Olubukade Akintayo; Olugbenga Charles Adewale; Favour Olamide Soyobi
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 1 (2026): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v8i1.1420

Abstract

This research explores greed and selfishness in Nollywood movie, Soole by Adunni Ade, with a focus on how Nigeria's economic and social developments have not diminished the deep-rooted presence of both greed and selfishness leading to corruption. The research investigates how these vices, are reflected through the characters and narrative structure of the film. Set primarily on a public bus journey, Soole presents a microcosm of Nigerian life, exposing the moral decay and self-centered behaviours that arrive in moments of desperation and opportunity. Using a qualitative research design, the study employs thematic analysis to examine scenes, dialogues, and character interactions in order to identify recurring patterns of greed and selfishness. The film is analyzed both as a cultural artifact and a moral commentary that mirrors Nigeria’s socio-political realities, including corruption, inequality and ethical decline. The findings reveal that Soole serves not only as entertainment but also as a powerful tool for social reflection and ethical discourse. By portraying the consequences of selfish behaviour, from betrayal to tragedy, the film encourages viewers to reassess personal and societal values. This research contributes to the broader academic conversation on Nollywood’s role in shaping public consciousness and promoting moral accountability through storytelling.
Co-Authors Akintayo, Atinuke Olubukade Atinuke Olubukade Akintayo Eric Msughter Aondover Favour Olamide Soyobi Lawal Umar Maradun Mobolaji Grace Akintaro Msughter Tsenongo Omolara Oluwabusayo Akin-Odukoya Perpetua Ogechi Aondover