Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Vol. 10 No. 4 (2025): November 2025

Development of educational recreation facilities and digital promotion strategies for Arboretum Tourism Park sustainability

Saadjad, Danti Yuliarsi (Unknown)
Milang, Ichsan (Unknown)
Nurlaela, Nurlaela (Unknown)
Puspapratiwi, Dian (Unknown)
Sabbu, Sukma Widya Sasmi (Unknown)



Article Info

Publish Date
30 Nov 2025

Abstract

The Arboretum Tourism Park, located in Bumi Harapan, holds great potential to become a leading tourism destination in Central Sulawesi, particularly in Banggai. Therefore, this community service aims to assist the village government in developing the Arboretum Tourism Park through the creation of educational recreational facilities and the implementation of digital promotion strategies. The Asset-Based Community Development (ABCD) method was applied to address the partner’s needs. The results showed significant improvement in the development of educational recreational facilities, increasing from 20 percent to 90 percent, marked by the establishment of three attractions. Furthermore, technical guidance on digital promotion strategies enhanced the managers’ skills from 40 percent to 95 percent, as evidenced by the establishment of an official website and social media platforms for the park. The contribution of this program lies in increasing the park’s attractiveness, which is expected to boost tourist visits and, ultimately, contribute to improving the village economy. This program supports sustainable village-based tourism development.

Copyrights © 2025






Journal Info

Abbrev

jpkm

Publisher

Subject

Humanities

Description

ABDIMAS: Published by Institute for Research and Community Services (Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)) University of Merdeka Malang as the implementation of science, technology, economics, environment, and social in empowering the community. ABDIMAS: Jurnal Pengabdian ...