<![CDATA[This study aims to identify the key success factors in implementing Supplier Relationship Management (SRM) within coffee shop businesses in Yogyakarta. A qualitative descriptive approach was employed using in-depth interviews with selected coffee shop owners who met specific criteria, such as business longevity, supplier partnerships, and location within university areas. The data were analyzed thematically through the Critical Success Factor Method to identify patterns and derive essential themes The findings reveal ten critical factors contributing to the success of SRM implementation, grouped into four main activities which are Identifying Key Suppliers, Information Sharing, Decision Synchronization and Supplier Evaluation. These factors were derived from 28 activity statements, 10 keywords, and 14 supporting themes analyzed through thematic analysis. The research concludes that effective SRM practices enhance collaboration, consistency, and competitiveness among coffee shop businesses in Yogyakarta by fostering long-term, mutually beneficial relationships with suppliers. The study also contributes to expanding the understanding of SRM practices in small-scale food and beverage industries in Indonesia.]]>
Copyrights © 2025
