JURNAL PENGABDIAN KEPADA MASYARAKAT
Vol 15 No 2 (2025): Desember 2025

PEMBERDAYAAN SULAM ANGKINAN MELALUI STRATEGI BRANDING DAN JURNALISME DIGITAL BERBASIS MEDIA SOSIAL

Suhendra (Unknown)
Arif Ardiansyah (Unknown)
Siti Lady Havivi (Unknown)
Budi Santoso (Unknown)
Anton Yusuf (Unknown)

Article Info

Publish Date
16 Dec 2025

Abstract

Abstract This community engagement program aims to empower Sulam Angkinan artisans in Kampung Sunan, Sungai Lais, Palembang, through branding enhancement and digital journalism strategies on social media. Using a qualitative-descriptive approach, the activities consisted of participatory workshops and direct mentoring in content production for Instagram and TikTok. The program resulted in improved visual branding awareness, digital storytelling skills, and stronger online exposure, allowing artisans to present cultural identity and promote products more effectively. This empowerment model demonstrates that integrating local heritage with digital culture can increase visibility and create economic sustainability for small-scale artisans. Keywords: Angkinan embroidery; branding; community empowerment; digital journalism; Instagram marketing.

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Journal Info
JURNAL PENGABDIAN KEPADA MASYARAKAT
Website

Abbrev

JPKM

Publisher

Universitas Islam Nusantara

Subject

Agriculture, Biological Sciences & Forestry Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Description

Jurnal Pengabdian Kepada Masyarakat (JPKM) Universitas Islam Nusantara (UNINUS) adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat yang telah memiliki nomor P-ISSN 2088-6977 dan E-ISSN 2548-1487 dengan Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, ...