<![CDATA[This community service project aimed to reconstruct students’ perceptions of higher education as a form of future investment rather than a financial burden. The activity was carried out at MA Plus Nurul Ummah Bogor and involved 60 students of Grade XII as participants. It was initiated in response to the school’s request to motivate students and broaden their understanding of the importance of pursuing higher education. Using a participatory socialization method with a motivational approach, the program was conducted through presentations, group discussions, and sharing sessions with university students and practitioners. The material covered topics such as higher education as long-term investment, 21st-century skills, scholarship opportunities, and diverse career paths. Evaluation results showed a significant change in students’ perceptions—78% of participants expressed a more positive view of college after the activity. Students became more aware that higher education contributes not only to personal growth but also to social and economic advancement. The program proved effective in enhancing students’ motivation and awareness, and it offered a sustainable model for educational guidance. It is expected that this initiative will encourage more students to pursue higher education as a valuable investment for their future.]]>
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