Journal of Management, Economic, and Accounting
Vol. 5 No. 1 (2026): January

The Influence of Product Design and Business Location on Competitive Advantage at Sinar Jaya Lahat Furniture Store

Maryamah, Aam (Unknown)
Kesuma, Darwin (Unknown)
Fitriadi, Heri (Unknown)

Article Info

Publish Date
08 Jan 2026

Abstract

The purpose of this study is to determine the effect of product design on competitive advantage at Sinar Jaya Furniture Store in Lahat. To determine the effect of business location on competitive advantage at Sinar Jaya Furniture Store in Lahat. To determine the effect of product design and business location on competitive advantage at Sinar Jaya Furniture Store in Lahat. The sample in this study consisted of 71 consumers at Sinar Jaya Furniture Store in Lahat. The analysis and calculations show that product design significantly influences competitive advantage at Sinar Jaya Furniture Store in Lahat. Business location significantly influences competitive advantage at Sinar Jaya Furniture Store in Lahat. Product design and business location significantly influence competitive advantage at Sinar Jaya Furniture Store in Lahat.

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Journal Info
Journal of Management, Economic, and Accounting
Website

Abbrev

JMEA

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource ...