Jurnal Minds: Manajemen Ide dan Inspirasi
Vol 4 No 2 (2017): Jurnal Minds Vol. 4, No. 2, 2017

PERCEIVED QUALITY PRODUK ELEKTRONIK MEREK SONY DI KOTA AMBON

Andrie Ch. Salhuteru (Politeknik Negeri Ambon)

Article Info

Publish Date
16 Dec 2017

Abstract

This study aims to analyze the price factors that affect the perceived quality of Sony's electronic products in the city of Ambon. The data of this study were collected using questionnaires distributed to consumers using Sony brand electronics products, especially audio-video category in Ambon City. The collected data was processed using SPSS 21 and then analyzed using multiple regression analysis. The result shows that the premium price variable has a positive and significant effect on perceived quality of Sony's electronic products in Ambon City. Therefore it is recommended that the marketer always be able to pay attention to the pricing policy applied on the products it offers.

Copyrights © 2017




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Journal Info
Jurnal Minds: Manajemen Ide dan Inspirasi
Website

Abbrev

minds

Publisher

Universitas Islam Negeri Alauddin Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Minds: Manajemen Ide dan Inspirasi is a scientific and open-access journal (CC-BY clearance), published by the Management Department of the Faculty of Islamic Economics and Business, Universitas Islam Negeri Alauddin Makassar, Indonesia. It is a bi-annual publication, i.e., by June and ...