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All Journal Arthavidya Jurnal Ilmiah Ekonomi Jurnal Pengabdian Masyarakat Jamak Jurnal Locus Penelitian dan Pengabdian
Salhuteru, Andrie Ch.
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Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Mathematics Social Sciences

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ALTERNATIF PEMILIHAN SHAMPO KEMASAN SACHET DI KALANGAN REMAJA PUTERI KOTA AMBON Salhuteru, Andrie Ch.
Arthavidya Jurnal Ilmiah Ekonomi Vol 17 No 2 (2015)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.349 KB) | DOI: 10.37303/a.v17i2.30

Abstract

This study aims to determine the selection of an alternative brand ofshampoo sachet by teenage girls in the Ambon town. The population of this studywere teenage girls aged 13-19 years. Samples were as many as 60 young girls weretaken by convenience sampling technique. The research data was collected using aquestionnaire, and subsequently processed and analyzed using chi-square analysis.The calculation and analysis shows that teenage girls in the Ambon town have analternative option shampoo with a particular brand, and they have a choice of morethan one brand of shampoo. Shampoo brand choice based on functional benefitsand emotional benefits of various attributes attached to each brand of shampoo.Thus the use of advertising in the mass media provide benefits for marketers tocommunicate information about their products to consumers. However, the resultsof this study showed that there was no difference in the selection of alternativebrands of shampoo sachet teenage daughter in Ambon town.Keywords: Decision purchases, consumer attitudes, product attributes
PELATIHAN PENGOLAHAN CUMI-CUMI BAGI KELOMPOK PEMBERDAYAAN UMKM JEMAAT GPM NOLLOTH Fredriksz, Grace; Luturmas, Join R.; Matuankotta, Febiola; Tahalele, Marie Ch.; Sapulette, Alvian; Hursepuny, Harold; Salhuteru, Andrie Ch.; Hahury, Jessy J.; Alvonso, Poserattu V.; Siahainenia, Ashwin
JURNAL PENGABDIAN MASYARAKAT JAMAK Vol. 8 No. 1 (2025): Juni
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jpmj.v8i1.3357

Abstract

Desa Nolloth di Kecamatan Saparua Timur memiliki potensi besar pada sektor perikanan, khususnya hasil tangkapan cumi-cumi. Namun, pemanfaatan hasil laut ini masih terbatas pada penjualan bahan mentah dengan nilai ekonomi yang rendah. Pengabdian ini bertujuan untuk memberdayakan kelompok UMKM Jemaat GPM Nolloth melalui pelatihan pengolahan cumi menjadi sambal cumi kemasan. Metode pelaksanaan meliputi pendekatan partisipatif, pelatihan teknis pengolahan dan pengemasan produk, edukasi sanitasi, pemasaran digital, serta pembentukan kelompok produksi kecil. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta, terbentuknya produk siap jual, serta munculnya komitmen berkelanjutan dari jemaat. Pelatihan ini tidak hanya meningkatkan nilai jual cumi, tetapi juga mendorong kewirausahaan berbasis potensi lokal dan ketahanan ekonomi masyarakat pesisir. Program ini diharapkan menjadi model pemberdayaan yang dapat direplikasi pada komunitas serupa di wilayah lain. Kata kunci: sambal cumi; UMKM; pemberdayaan masyarakat; pelatihan pengolahan
Analisis Pengaruh Digital Marketing Mix Terhadap Keputusan Pembelian Konsumen: Studi Empiris pada Industri E-Commerce di Indonesia Salhuteru, Andrie Ch.; Hursepuny , Harold
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 8 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i8.4728

Abstract

Digital transformation has revolutionized traditional marketing paradigms into digital marketing mix that influences consumer purchasing decisions in e-commerce. This study analyzes the influence of digital marketing mix on consumer purchasing decisions in the Indonesian e-commerce industry. Quantitative methodology with cross-sectional survey design was applied to 2,850 active e-commerce platform consumer respondents from five major Indonesian metropolitan areas. Research instruments utilized structured questionnaires with 5-point Likert scale analyzed through Structural Equation Modeling (SEM). Research findings indicate that digital marketing mix significantly influences purchasing decisions with 74.2% explanatory power. Digital place dimension demonstrates the highest path coefficient (?=0.691), followed by digital product (?=0.624), digital price (?=0.573), and digital promotion (?=0.548). System security emerges as the dominant factor with 0.894 impact index, while customer satisfaction serves as partial mediator (?=0.234). Findings confirm that synergistic integration of digital marketing mix creates holistic ecosystem facilitating purchase conversion optimization within Indonesian e-commerce context.
Co-Authors Alvonso, Poserattu V. Fredriksz, Grace Hahury, Jessy J. Hursepuny , Harold Hursepuny, Harold Luturmas, Join R. Matuankotta, Febiola Sapulette, Alvian Siahainenia, Ashwin Tahalele, Marie Ch.