Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Journal on Education Arthavidya Jurnal Ilmiah Ekonomi Jurnal Pengabdian Masyarakat Jamak Jurnal Locus Penelitian dan Pengabdian
Salhuteru, Andrie Ch.
Unknown Affiliation
Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Mathematics Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
ALTERNATIF PEMILIHAN SHAMPO KEMASAN SACHET DI KALANGAN REMAJA PUTERI KOTA AMBON Salhuteru, Andrie Ch.
Arthavidya Jurnal Ilmiah Ekonomi Vol 17 No 2 (2015)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.349 KB) | DOI: 10.37303/a.v17i2.30

Abstract

This study aims to determine the selection of an alternative brand ofshampoo sachet by teenage girls in the Ambon town. The population of this studywere teenage girls aged 13-19 years. Samples were as many as 60 young girls weretaken by convenience sampling technique. The research data was collected using aquestionnaire, and subsequently processed and analyzed using chi-square analysis.The calculation and analysis shows that teenage girls in the Ambon town have analternative option shampoo with a particular brand, and they have a choice of morethan one brand of shampoo. Shampoo brand choice based on functional benefitsand emotional benefits of various attributes attached to each brand of shampoo.Thus the use of advertising in the mass media provide benefits for marketers tocommunicate information about their products to consumers. However, the resultsof this study showed that there was no difference in the selection of alternativebrands of shampoo sachet teenage daughter in Ambon town.Keywords: Decision purchases, consumer attitudes, product attributes
Foklor Negeri Rutong dalam Tarian dan Ritual Juniu Hahury, Jessy; Salhuteru, Andrie Ch.; Jakob, Juvrianto Chrissunday; Matalatua, Wiliam

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.8125

Abstract

This research uses qualitative methods. Qualitative methods are more relevant to use in studying interviews which are structurally in the form of writing and oral speech. To obtain a deeper analysis, the author also examines the context using interview, observation and focus group discussion (FGD) methods and ethnographic methods which aim to describe culture from the perspective of the owner of that culture. Therefore, this method is the most important and dominant method applied In this research, interviews were conducted with traditional figures, in this case figures who have royal lineages, traditional leaders, local saniri. Based on the results of the data analysis that has been obtained, it can be concluded that the Folklore of the Rutong State Community has local wisdom values ​​in it. . This matter known starting from the value of prosperity in creating peace for the people of Rutong country. There are 9 types of local welfare wisdom consisting of Discipline, Work Culture, Education, Health, Cultural Preservation and Creativity, Environmental Care, Mutual Cooperation and Gender Management. These values ​​need and deserve to be applied in everyday life, especially for the younger generation as an effort to preserve and eco-tourism Rutong
PELATIHAN PENGOLAHAN CUMI-CUMI BAGI KELOMPOK PEMBERDAYAAN UMKM JEMAAT GPM NOLLOTH Fredriksz, Grace; Luturmas, Join R.; Matuankotta, Febiola; Tahalele, Marie Ch.; Sapulette, Alvian; Hursepuny, Harold; Salhuteru, Andrie Ch.; Hahury, Jessy J.; Alvonso, Poserattu V.; Siahainenia, Ashwin
JURNAL PENGABDIAN MASYARAKAT JAMAK Vol. 8 No. 1 (2025): Juni
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jpmj.v8i1.3357

Abstract

Desa Nolloth di Kecamatan Saparua Timur memiliki potensi besar pada sektor perikanan, khususnya hasil tangkapan cumi-cumi. Namun, pemanfaatan hasil laut ini masih terbatas pada penjualan bahan mentah dengan nilai ekonomi yang rendah. Pengabdian ini bertujuan untuk memberdayakan kelompok UMKM Jemaat GPM Nolloth melalui pelatihan pengolahan cumi menjadi sambal cumi kemasan. Metode pelaksanaan meliputi pendekatan partisipatif, pelatihan teknis pengolahan dan pengemasan produk, edukasi sanitasi, pemasaran digital, serta pembentukan kelompok produksi kecil. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta, terbentuknya produk siap jual, serta munculnya komitmen berkelanjutan dari jemaat. Pelatihan ini tidak hanya meningkatkan nilai jual cumi, tetapi juga mendorong kewirausahaan berbasis potensi lokal dan ketahanan ekonomi masyarakat pesisir. Program ini diharapkan menjadi model pemberdayaan yang dapat direplikasi pada komunitas serupa di wilayah lain. Kata kunci: sambal cumi; UMKM; pemberdayaan masyarakat; pelatihan pengolahan
Analisis Pengaruh Digital Marketing Mix Terhadap Keputusan Pembelian Konsumen: Studi Empiris pada Industri E-Commerce di Indonesia Salhuteru, Andrie Ch.; Hursepuny , Harold
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 8 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i8.4728

Abstract

Digital transformation has revolutionized traditional marketing paradigms into digital marketing mix that influences consumer purchasing decisions in e-commerce. This study analyzes the influence of digital marketing mix on consumer purchasing decisions in the Indonesian e-commerce industry. Quantitative methodology with cross-sectional survey design was applied to 2,850 active e-commerce platform consumer respondents from five major Indonesian metropolitan areas. Research instruments utilized structured questionnaires with 5-point Likert scale analyzed through Structural Equation Modeling (SEM). Research findings indicate that digital marketing mix significantly influences purchasing decisions with 74.2% explanatory power. Digital place dimension demonstrates the highest path coefficient (?=0.691), followed by digital product (?=0.624), digital price (?=0.573), and digital promotion (?=0.548). System security emerges as the dominant factor with 0.894 impact index, while customer satisfaction serves as partial mediator (?=0.234). Findings confirm that synergistic integration of digital marketing mix creates holistic ecosystem facilitating purchase conversion optimization within Indonesian e-commerce context.
Co-Authors Alvonso, Poserattu V. Fredriksz, Grace Hahury, Jessy J. Hursepuny , Harold Hursepuny, Harold Juniu Hahury, Jessy Juvrianto Chrissunday Jakob Luturmas, Join R. Matalatua, Wiliam Matuankotta, Febiola Sapulette, Alvian Siahainenia, Ashwin Tahalele, Marie Ch.