Penerapan Strategi Pemasaran Dalam Meningkatkan Penjualan pada UMKM Dodol Bu Mawar di Desa Penglatan

Gede Agus Suryasa

Jurnal Artha Satya Dharma
Vol 18 No 1 (2025): Jurnal Artha Satya Dharma

This research aims to find out what the dodol marketing strategy is in the Dodol Bu Mawar UMKM in Penglatan Village. This research uses a qualitative approach, data collection techniques by means of interviews, observation and documentation, where the informants selected are business owners, employees and customers of Dodol Bu Mawar who have been buying dodol for a long time or are new. The analysis is data triangulation. From this research, the strategy implemented is a marketing strategy through social media and word of mouth. UMKM Dodol Bu Mawar is a dodol business that has very good product quality, making this business known to many people and already has many customers. The price offered is very commensurate with the quality of the product it has. And never disappoint customers. Keywords: Marketing Strategy, Increased Sales