Jurnal Minds: Manajemen Ide dan Inspirasi
Vol 5 No 1 (2018): Jurnal MINDS: Manajemen Ide dan Inspirasi Vol.5, No.1, 2018

DETERMINAN KEPUASAN NASABAH DALAM MEMBENTUK LOYALITAS NASABAH PT BTN CABANG AMBON

Cynthia Imelda Tjokro (Politeknik Negeri Ambon)

Article Info

Publish Date
26 Apr 2018

Abstract

This study wanted to know the factors that are determinant of satisfaction in order to form customer loyalty PT BTN Ambon Branch. The purpose of this research is to analyze the influence of service quality factor, trust, customer value, product superiority, corporate image to satisfaction and customer loyalty of PT BTN Ambon Branch. This research was conducted at PT. BTN Ambon Branch. Data analysis using path analysis to know the influence of independent variable to dependent variable, either directly or indirectly. The results of this study indicate that service quality (X1), trust (X2), customer value (X3), Product Superiority (X4), and Corporate Image (X5) affect satisfaction (Y1) and customer loyalty (Y2), either directly or indirectly directly.

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Journal Info
Jurnal Minds: Manajemen Ide dan Inspirasi
Website

Abbrev

minds

Publisher

Universitas Islam Negeri Alauddin Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Minds: Manajemen Ide dan Inspirasi is a scientific and open-access journal (CC-BY clearance), published by the Management Department of the Faculty of Islamic Economics and Business, Universitas Islam Negeri Alauddin Makassar, Indonesia. It is a bi-annual publication, i.e., by June and ...