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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi The Eastasouth Management and Business Journal of Business Application Jurnal Administrasi Terapan
Tjokro, cynthia imelda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Determinan Organizational Citizenship Behaviour oleh Iklim Organisasi dan Gaya Kepemimpinan Transformasional Ferdinandus, Leonora; Tjokro, Cynthia Imelda
Journal of Business Application Vol. 2 No. 1 (2023): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i1.p1-15

Abstract

This study aims to examine and analyze the influence of transformational leadership style and working conditions on the behavior of extra employees of the Ambon Class I Harbormaster and Port Authority Patrol and Encoding Section. This survey data collection used a questionnaire instrument with a total sample of 41 employees obtained using a census sample technique. The test results using multiple linear regression analysis techniques show that; transformational leadership style and working conditions proved to have a positive and significant effect on extra-role behavior of Ambon Class I Harbormaster and Port Authority employees in the Patrol and Encryption Section. This means that the encouragement of increased leadership transformation and working conditions will increase the extra behavior of employees of Ambon Class I Harbor Patrol and Encryption employees
The Influence of Market Orientation, Product Innovation, Digital Marketing, and Brand Equity on Business Performance in Creative Startups Sutiksno, Dian Utami; Tanihatu, Maudy Marla; Tjokro, Cynthia Imelda; Nahuway, Victorio Fernando
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.694

Abstract

This study investigates the influence of market orientation, product innovation, digital marketing, and brand equity on business performance in creative startups in Indonesia. Utilizing a quantitative research approach, data were collected from 250 founders and managers of startups across various creative sectors. Respondents completed a structured questionnaire using a 5-point Likert scale. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3.0). The results reveal that all four variables—market orientation, product innovation, digital marketing, and brand equity—have a significant and positive effect on business performance. Among them, brand equity emerged as the strongest predictor. The model explained 67.1% of the variance in business performance, with all constructs demonstrating good reliability, validity, and predictive relevance. These findings underscore the strategic importance of customer orientation, innovation, digital engagement, and brand strength in enhancing startup performance in Indonesia’s growing creative economy.
Transformasi Digital, Kapabilitas Strategis, dan Kinerja Layanan Administrasi Perguruan Tinggi: Kajian Literatur Nahumay, Victorio Fernando; Nanulaitta, Deflin Tresye; Tjokro, Cynthia Imelda; Melmambessy, Simson
Jurnal Administrasi Terapan Vol. 5 No. 1 (2026): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i1.3880

Abstract

Digital transformation has become a strategic demand for higher education institutions because it is closely related to the improvement of efficiency, accuracy, transparency, and the quality of administrative services. However, technology adoption does not automatically improve service performance without the support of organizational strategic capabilities. This study aims to analyze the role of digital transformation and organizational strategic capabilities in improving administrative service performance in higher education institutions. This research employed a structured literature review by examining relevant scientific publications on digital transformation, strategic capabilities, digital leadership, human resource readiness, and service performance. The literature was analyzed thematically to identify conceptual patterns and relationships among variables. The findings show that digital transformation involves not only the use of technology, but also changes in work processes, governance, organizational culture, and decision-making. Organizational strategic capabilities act as a key link between digital transformation and improved administrative service performance. Digital leadership, human resource competence, innovation culture, and organizational adaptability are the major factors that produce faster, more accurate, transparent, and responsive services. The study concludes that the success of digital transformation in higher education depends on strengthening organizational strategic capabilities so that technology can generate real value in administrative services. Keywords: digital transformation; organizational strategic capabilities; administrative service performance; higher education institutions
DETERMINAN KEPUASAN NASABAH DALAM MEMBENTUK LOYALITAS NASABAH PT BTN CABANG AMBON Tjokro, Cynthia Imelda
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 5 No 1 (2018): Jurnal MINDS: Manajemen Ide dan Inspirasi Vol.5, No.1, 2018
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v5i1.4642

Abstract

This study wanted to know the factors that are determinant of satisfaction in order to form customer loyalty PT BTN Ambon Branch. The purpose of this research is to analyze the influence of service quality factor, trust, customer value, product superiority, corporate image to satisfaction and customer loyalty of PT BTN Ambon Branch. This research was conducted at PT. BTN Ambon Branch. Data analysis using path analysis to know the influence of independent variable to dependent variable, either directly or indirectly. The results of this study indicate that service quality (X1), trust (X2), customer value (X3), Product Superiority (X4), and Corporate Image (X5) affect satisfaction (Y1) and customer loyalty (Y2), either directly or indirectly directly.
PENGARUH KEPEMIMPINAN TERHADAP KINERJA PEGAWAI BIDANG TRANSMIGRASI PADA KANTOR DINAS TENAGA KERJA DAN TRANSMIGRASI PROVINSI MALUKU Gomies, Stevanus Johan; Tjokro, Cynthia Imelda; Nahuway, Victorio Fernando
Jurnal Administrasi Terapan Vol. 1 (2022): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v1i1.1658

Abstract

In practice, at the office of the Office of Manpower and Transmigration for the Province of Maluku, there are still many problems found in the work of employees, even the work often makes mistakes many times. This is influenced by the leadership of the Head of Transmigration at the Office of Manpower and Transmigration in the Province of Maluku, the leadership still pays little attention to the work of employees and there is even a lack of control or supervision from the leadership of each employee's work, lack of firmness in fostering employees who are irresponsible to work, employees who are not disciplined with work time and work breaks. In the end the leadership affects the performance of employees.This study uses a quantitative approach because the data to be used to analyze the relationship between variables is expressed by numbers or a numerical scale (Kuncoro, 2003:41).According to Sugiyono (2012) the sample is part of the number of characteristics possessed by a certain population. The sampling method used is non-probability sampling with saturated sample techniques. Saturated sample is a sampling technique when all members of the population are used as samples. This is often done when the population is relatively small, less than 30 people, or research that wants to make generalizations with very small errors. So the number of samples in this study is 30 people according to the number of employees in the transmigration sector. Keywords: Leadership; Performance
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Dan Loyalitas Pelanggan Siarmasa, Ancela; Tjokro, Cynthia Imelda; Saleky, Saul Ronad Jacob; Gomies, Stevanus; Nahuway, Victorio Fernando
Jurnal Administrasi Terapan Vol. 2 No. 2 (2023): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i2.2076

Abstract

This research is empirical research, which aims to analyze the influence of service quality on consumer satisfaction and customer loyalty. The population of this research is all Wayame supermarket customers. The sampling technique used accidental sampling, where the number was determined using the Slovin formula and the sample size was 145 respondents. The analysis technique used is multiple linear regression analysis, where the hypothesis test uses the t-statistical test to test the partial regression coefficient with the degree of significance used being 0.05 or 5%. The results of research on 145 respondents gave the research conclusion that service quality has a positive effect on consumer satisfaction and customer loyalty. This is proven by the coefficient of determination obtained in this study of 0.969, 0.959 and 0.234 or around 89.6%, 95.9% and 23.4%. This means that the influence of the independent variable (service quality) on the dependent variable (consumer satisfaction) is 89.6%, the influence of the service quality variable on loyalty is 95.9% and the influence of the consumer satisfaction variable on customer loyalty is 23.4%. % while the remaining 10.4%, 4.1% and 76.6% are influenced by other variables. Based on these results, it can be concluded that Service Quality has a positive influence on customer satisfaction and customer loyalty, and customer satisfaction has a positive influence on customer loyalty.Keyword: Service Quality, Customer Satisfaction, Customer Loyalty
Co-Authors Ferdinandus, Leonora Gomies, Stevanus GOMIES, STEVANUS JOHAN melmambessy, simson Nahumay, Victorio Fernando Nahuway, Victorio Fernando Nanulaitta, Deflin Tresye Saleky, Saul Ronad Jacob Siarmasa, Ancela Sutiksno, Dian Utami Tanihatu, Maudy Marla