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All Journal The Eastasouth Management and Business Journal of Business Application
Tjokro, cynthia imelda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Determinan Organizational Citizenship Behaviour oleh Iklim Organisasi dan Gaya Kepemimpinan Transformasional Ferdinandus, Leonora; Tjokro, Cynthia Imelda
Journal of Business Application Vol. 2 No. 1 (2023): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i1.p1-15

Abstract

This study aims to examine and analyze the influence of transformational leadership style and working conditions on the behavior of extra employees of the Ambon Class I Harbormaster and Port Authority Patrol and Encoding Section. This survey data collection used a questionnaire instrument with a total sample of 41 employees obtained using a census sample technique. The test results using multiple linear regression analysis techniques show that; transformational leadership style and working conditions proved to have a positive and significant effect on extra-role behavior of Ambon Class I Harbormaster and Port Authority employees in the Patrol and Encryption Section. This means that the encouragement of increased leadership transformation and working conditions will increase the extra behavior of employees of Ambon Class I Harbor Patrol and Encryption employees
The Influence of Market Orientation, Product Innovation, Digital Marketing, and Brand Equity on Business Performance in Creative Startups Sutiksno, Dian Utami; Tanihatu, Maudy Marla; Tjokro, Cynthia Imelda; Nahuway, Victorio Fernando
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.694

Abstract

This study investigates the influence of market orientation, product innovation, digital marketing, and brand equity on business performance in creative startups in Indonesia. Utilizing a quantitative research approach, data were collected from 250 founders and managers of startups across various creative sectors. Respondents completed a structured questionnaire using a 5-point Likert scale. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3.0). The results reveal that all four variables—market orientation, product innovation, digital marketing, and brand equity—have a significant and positive effect on business performance. Among them, brand equity emerged as the strongest predictor. The model explained 67.1% of the variance in business performance, with all constructs demonstrating good reliability, validity, and predictive relevance. These findings underscore the strategic importance of customer orientation, innovation, digital engagement, and brand strength in enhancing startup performance in Indonesia’s growing creative economy.
Co-Authors Ferdinandus, Leonora Nahuway, Victorio Fernando Sutiksno, Dian Utami Tanihatu, Maudy Marla