Jurnal Sains, Teknologi dan Komputer
Vol. 3 No. 1 (2026): Jurnal Sains, Teknologi & Komputer (SAINTEK)

Implementation of the weight product method as a decision support system in determining young coconut business strategies

Sinaga, Ailsa Rira (Unknown)

Article Info

Publish Date
10 Jan 2026

Abstract

Young coconut farming is a micro-enterprise with significant market potential in Indonesia. However, strategic decision-making is often subjective, resulting in suboptimal strategies. This study aims to implement the Weighted Product (WP) method as a decision support system for determining young coconut business strategies. The criteria used include business capital, raw material availability, business location, market potential, and business risk. The strategic alternatives analyzed included expanding branches, improving product quality, and digital marketing. The results showed that digital marketing had the highest preference score, and therefore, it is recommended to be implemented as the primary strategy in developing young coconut businesses.

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Journal Info
Jurnal Sains, Teknologi dan Komputer
Website

Abbrev

SAINTEK

Publisher

Lembaga Riset Mutiara Akbar

Subject

Agriculture, Biological Sciences & Forestry Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

Description

Jurnal SAINTEK adalah singkatan dari Sains, Teknologi dan Komputer, yang diterbitkan oleh Lembaga Riset Mutiara Akbar (LARISMA), merupakan jurnal ilmiah yang berfungsi sebagai media mengkomunikasikan ide, gagasan dan pemikiran seputar kajian aktual tentang sains, teknologi, komputer dan manajemen IT ...