Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Vol 3 No 2 (2025): Oktober - Desember

Mengubah Ide Menjadi Peluang Bisnis

Sari, Apila Nabila (Unknown)
Hasanah, Alya Zaharatul (Unknown)
Pasaribu, Veta Lidya Delimah (Unknown)



Article Info

Publish Date
25 Dec 2025

Abstract

This Community Service Activity (PKM) aims to provide understanding and knowledge to students of SMA Pelita Bangsa regarding how to transform ideas into profitable business opportunities. In the current digital era, entrepreneurial ability has become one of the important skills that the younger generation must possess to face global competition. This activity uses a qualitative approach with participatory action research (PAR) methods including observation, Focus Group Discussion (FGD), in-depth interviews, SWOT analysis, entrepreneurship workshops, and implementation of materials and interactive question-and-answer sessions. The results showed that students of SMA Pelita Bangsa already have potential and experience in developing business ideas, such as fried chicken business, spare parts sales, and e-commerce utilization. The main challenges faced include similar businesses, intense competition, and limited capital. However, there are great opportunities to optimize environmental support, cooperation with various parties, and technology utilization. Recommended strategies include utilizing e-commerce, using social media for promotion, and implementing technology-based information systems. This activity makes a positive contribution to increasing students' entrepreneurial spirit and providing practical knowledge to develop businesses with limited capital.

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Journal Info

Abbrev

jipm

Publisher

Subject

Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) merupakan jurnal pengabdian kepada masyarkat yang diterbitkan oleh CV.INDONESIA dengan Nomor Registrasi ISSN : 3026-1163 (Online). Terbit pertama kali bulan Juni 2023, dan diterbitkan 2 kali dalam setahun yaitu pada bulan (Juni dan Desember). Setiap ...