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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Sari, Apila Nabila
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Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Mengubah Ide Menjadi Peluang Bisnis Sari, Apila Nabila; Hasanah, Alya Zaharatul; Pasaribu, Veta Lidya Delimah
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This Community Service Activity (PKM) aims to provide understanding and knowledge to students of SMA Pelita Bangsa regarding how to transform ideas into profitable business opportunities. In the current digital era, entrepreneurial ability has become one of the important skills that the younger generation must possess to face global competition. This activity uses a qualitative approach with participatory action research (PAR) methods including observation, Focus Group Discussion (FGD), in-depth interviews, SWOT analysis, entrepreneurship workshops, and implementation of materials and interactive question-and-answer sessions. The results showed that students of SMA Pelita Bangsa already have potential and experience in developing business ideas, such as fried chicken business, spare parts sales, and e-commerce utilization. The main challenges faced include similar businesses, intense competition, and limited capital. However, there are great opportunities to optimize environmental support, cooperation with various parties, and technology utilization. Recommended strategies include utilizing e-commerce, using social media for promotion, and implementing technology-based information systems. This activity makes a positive contribution to increasing students' entrepreneurial spirit and providing practical knowledge to develop businesses with limited capital.
Co-Authors Hasanah, Alya Zaharatul Pasaribu, Veta Lidya Delimah