MARKETING TRAINING FOR GRAPE PLANTATION PRODUCTS TO VINEYARD ENTREPRENEURS IN BANGUNSARI VILLAGE, TANJUNG MORAWA DISTRICT, DELI SERDANG REGENCY, SUMATERA UTARA

Agus Edy Rangkuti
Dina Arfianti Siregar (Politeknik Negeri Medan, Indonesia)
Muhammad Zuardi (Politeknik Negeri Medan, Indonesia)
Erwinsyah Simanungkalit (Politeknik Negeri Medan, Indonesia)
Ahmad Kholil (Politeknik Negeri Medan, Indonesia)
Siti Raudha Binti Azis (Politeknik Nilai, Malaysia)
Norshima Binti Sha’ari (Politeknik Nilai, Malaysia)
Shamariza Binti Maarof (Politeknik Nilai, Malaysia)

AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT
Vol 9 No 2 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat

Bangun Sari Village in Tanjung Morawa District, Deli Serdang Regency, has excellent potential in wine cultivation. However, the business actors still face challenges in product marketing. This training program aims to increase the capacity of vineyard entrepreneurs through training in modern marketing strategies, digital marketing, product packaging, and business institutional formation. The method includes socialization, workshops, direct practice, mentoring, monitoring, and evaluation. The results showed a significant increase in partner skills, the formation of a wine farmer group, and a sales turnover. This activity is expected to be a model for the sustainable development of village-based horticultural agricultural MSMEs.