Jurnal Bisnis Darmajaya
Vol. 11 No. 2 (2025): Jurnal Bisnis Darmajaya

STRATEGI TESLA MENGHADAPI DAMPAK POLITIK ELON MUSK

Sarjono, Haryadi (Unknown)
Setiawan Soeratin, Boyke (Unknown)
Amandio, Daniel (Unknown)
Kennedy Lim, Dicky (Unknown)
Gouw, Samuel (Unknown)



Article Info

Publish Date
20 Dec 2025

Abstract

This study analyzes the impact of Elon Musk’s political involvement on Tesla Inc.’s financial stability and investor sentiment. Using a descriptive qualitative approach through document analysis, the research employs secondary data from financial reports, NASDAQ stock movements, and reputable media sources. Findings show that Musk’s political activity heightened stock volatility, contributed to a 9% revenue decline, and led to a 71% drop in net income in Q1 2025. Tesla’s strong association with Musk intensified market sensitivity, triggering retail panic selling and portfolio adjustments by institutional investors. Political uncertainties also weakened automotive margins and increased R&D pressures. The study recommends stronger corporate governance, greater transparency, CEO succession planning, and strategic diversification to mitigate risk. Overall, the results highlight the importance of leadership-crisis management and proactive communication in maintaining investor confidence.

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Journal Info

Abbrev

JurnalBisnis

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Bisnis Darmajaya adalah jurnal yang bertujuan untuk menjadi platform peer-review dan sumber informasi dalam bidang ekonomi. Kami mempublikasikan makalah hasil penelitian, studi kasus, dan meta analisis yang berfokus pada ilmu manajemen, akuntansi, maupun kewirausahaan serta topik yang ...