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All Journal Jurnal Bisnis Darmajaya
Gouw, Samuel
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Decision Sciences, Operations Research & Management

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STRATEGI TESLA MENGHADAPI DAMPAK POLITIK ELON MUSK Sarjono, Haryadi; Setiawan Soeratin, Boyke; Amandio, Daniel; Kennedy Lim, Dicky; Gouw, Samuel
Jurnal Bisnis Darmajaya Vol. 11 No. 2 (2025): Jurnal Bisnis Darmajaya
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jurnalbisnis.v11i2.1084

Abstract

This study analyzes the impact of Elon Musk’s political involvement on Tesla Inc.’s financial stability and investor sentiment. Using a descriptive qualitative approach through document analysis, the research employs secondary data from financial reports, NASDAQ stock movements, and reputable media sources. Findings show that Musk’s political activity heightened stock volatility, contributed to a 9% revenue decline, and led to a 71% drop in net income in Q1 2025. Tesla’s strong association with Musk intensified market sensitivity, triggering retail panic selling and portfolio adjustments by institutional investors. Political uncertainties also weakened automotive margins and increased R&D pressures. The study recommends stronger corporate governance, greater transparency, CEO succession planning, and strategic diversification to mitigate risk. Overall, the results highlight the importance of leadership-crisis management and proactive communication in maintaining investor confidence.
Co-Authors Amandio, Daniel Haryadi Sarjono Kennedy Lim, Dicky Setiawan Soeratin, Boyke